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5 Must-know Tips for Today’s Writers

The power of the written word is still strong, and with the reading habit being rekindled by the Kindle, it’s important that writers focus on their work like never before. The audience is ready for more, but unless you know what makes them tick, you’re not going to be able to connect to them. Today’s readers are a little different in that they have shorter attention spans and much more choices available. So as a writer who wants to not just hold your head above the water but stand head and shoulders over the rest of the competition, here’s what you need to do to grab your readers’ attention and hold it:

  • Make your title catchy: If your readers are intrigued by the title, they’re going to want to read what you’ve actually written below it. So use your imagination and come up with something that is creative, interesting and topical. Also, it’s important that you stay true to your title when writing the article; you can trick your readers once and make them click your link based on the title alone, but they’re going to be more wary of your by-line if you continue to provide misleading titles.
  • Be concise: Get to the point soon – if your title says that you’re going to talk about the negative side of technology, don’t wait until your second or third paragraph to start your main point. More often than not, you’ve already lost your reader by then. So avoid being long-winded and say what you have to say at the outset after a brief introduction.
  • Don’t repeat what you’ve already said: Some writers repeat what they’ve already said earlier just to meet their required word count or to fill the large blank spaces staring at them on their computer screens. But when you say the same thing again and again, albeit using different phrases and words, you’re insulting your readers’ intelligence.
  • Don’t be ambiguous: When you use long and complicated words and phrases that are not really necessary, you end up confusing your reader and leaving them with a sense of bewilderment. Jargon is fine as long as it is relevant to what you have to say, so focus more on your subject than the words and phrases you want to fit in to the subject.
  • Beware of keywords: If you’re writing for an online blog or website, you’re probably going to be asked to use certain keywords as part of the search engine optimization (SEO) drive. But if your keywords are scattered throughout your article without regard for their relevance in those positions, you’re not going to impress your readers and get them to come back to read your content on a continuous basis. Put some thought into weaving the keywords seamlessly into your text so that your readers don’t even realize that they’ve been inserted to help your site climb to the top of search engine rankings.